“Do I even need a design process?”
As a designer you should be able to articulate a clear path to achieving your desired results. An inability to do so could come across that you don’t have enough experience to suit your client’s needs.
For example, here’s how a veteran designer kicks off a project with a new client: “I start my design process by creating a list of goals that can be used as a tick-list to refer to during the design phase and when selecting the best solution. We cover areas such as the brand’s story, values, competition and target audience.”
Having a well-defined, agreed upon design process like this is key to the success of the designer-client relationship.