My roots

It's been almost 20 years since I started down this path, here is a glimpse of how I've got here.

Redrow Flower

Redrow Homes Limited
Digital Campaign Developer
2011 — present

Redrow Homes has inspired and challenged me in ways I never expected. Here I have transformed from a senior UI designer to a more rounded User Experience manager who has designed systems and tools for both customers and staff to use to enhance their own endeavours. I'm a key member within this multi award winning marketing team, producing wireframes to high fidelity designs through to prototypes, MVP's and workflows. During my time at Redrow, I have taken control of all email comms including design, build, testing and reporting. CRO management has also fell under my wing as well as defining and maintaining all digital creative.

Augmente Logo

UX Design Lead / Programmer
2006 — 2011

Augmenté was a small startup consisting of like minded creatives who's sole aim was to make money by producing great products. I was a founder member and an integral part of the core product team. Not only did I create the visual designs, but I was key in helping define the products from there inception, through product management problems, idea validation to UX research and testing. I also took on the role of development manager, introducing an agile approach and daily scrum meetings. At a startup like this you wear many hats.

Devere Logo

De Vere Group
User Experience Designer / Programmer
2005 — 2006

I joined the group as a member of the in-house marketing team. De Vere Group had a number of leisure brands such as Greens Health and Fitness, Village Hotels and De Vere Hotels. I worked on both corporate brand items and campaign driven pieces. Managing third party agencies for print while producing powerful and effective strategic design solutions and reporting on the success of each campaign.

Link Publicity Logo

Link Publicity
User Interface Designer / Studio Manager
2002 — 2005

I helped grow this small agency from four people to fourteen. I was instrumental in creating designs while developing campaigns and pitches that won us some very exciting clients and awards. De Vere Group became my main account where I produced online and print creative for Greens Health and Fitness as well as The Village Hotel Group.

Dave Armstrong Logo

Made By Dave
Web Development / Design / HTML Email
1996 — present

The most exciting times in my career revolve around learning new skills and technologies. Back in the day my freelance was essential to pay the bills but now it allows me to pay a larger debt to my soul. To take on projects that allow me to work with fascinating people, to learn and develop skills to bring back to my day job.

80% of my freelance is taken up with advanced WordPress development and cutting edge HTML Email development.